HOW TO CREATE A SOCIAL MEDIA MARKETING STRATEGY IN 8 EASY STEPS

It is a known fact that incorporating strategies greatly adds on to your chances of success. Success cannot be achieved by merely posting or sharing content and promoting the same. It requires a carefully devised strategy to gain an advantage over competitors. In this article we have listed out steps for creating such a social media strategy:

1: SET ACHIEVABLE GOALS:
The first thing that all firms and businesses etc. need to realise before devising a strategy is to set goals that are achievable and not too long drawn. When creating a social media strategy, form goals that are in sync with your overall business goals and also align with the objectives of your customers as well.

2: LISTEN AND LEARN:
The best way to figure out what to sell in the market or what your target group likes, is by observing the market itself. Listen to your potential customers regarding their needs and wants and learn how the market is currently functioning. One of the biggest factors that contribute towards a successful social media marketing strategy is knowing what your audience wants and then taking the necessary steps to serve their needs.

3: RESEARCH YOUR COMPETITION:Going by the saying ‘keep your friends close and your enemies closer', your competitors are your enemies in the market and hence, it is important that you carry out proper research on them and keep track of their work. Conducting a competitive analysis, for instance, helps you find out who your competition is, whether or not they are doing well and if not, how you take advantage of this.

4: CARRY OUT A SOCIAL MEDIA AUDIT:
A social media audit helps you take a look at what you have already done via social media and after collecting this information, to consider what can be done to improve performance and form a clear-cut view about what purpose each of your social media accounts serves.

5: SET UP ACCOUNTS AND IMPROVE EXISTING ONES:
The next step that contributes to a successful social media strategy is to set up accounts in all relevant social media forums and to improve the ones you already have. This includes posting content and promoting the same all over social media and also checking for engagement and reactions on existing pages or accounts. Visit edgeonline.com.au for more info.

6: FIND SOME INSPIRATION: Social media evolves every minute of the day and hence whatever content posted needs to remain relevant to the get more info present time and engaging enough to capture a large audience. This requires lesser recycling of used material and more fresh content. And while it is important for your company or brand to be distinctive from competitors, sometimes it very much helps to draw inspiration from other existing brands, to brew such fresh and different content.

7: CREATE A SOCIAL MEDIA CONTENT CALENDER: Your social media content calendar will clearly list out all your social media activities and what content is published when and on which social media channel. Everything from your daily posts, time spent interacting with audiences and long-term missions are listed in the calendar.

8: TEST, EVALUATE AND MODIFY YOUR STRATEGY:
It is not enough to simply devise a strategy for you will not know if it works without regular testing, evaluation and modification of the same. Make sure to track your data and test your strategy to see if it yields results. If not, it must be frequently adjusted and modified to suit business needs.

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